Thursday, April 16, 2009

Driving Traffic to Your Blog

Once your blog is optimized and your ads are up, you need to bring traffic (visitors) to your blog. A great way to do this is by posting your blog on community web blogs and bookmarking sites; these are online town halls where people read and post stories. This is also called "social networking."27
Community Web Blogs and Bookmarking Sites
There are new community web blogs and social bookmarking sites starting up everyday, but you want to focus on popular ones such as: Digg, Reddit.com, Propeller, Yahoo! Buzz, Mixx, StumbleUpon and Delicious.28 29 30 31 32 33 34
After joining a community web blog(s), the next step is to post an enticing headline (also known as "link baiting") about your blog's topic. This headline may also include a short synopsis and should always include a link back to your blog. For examples of good headlines/link bait, go to Popurls where the most popular posts from the most popular web communities are updated.35 27
You do not want to blatantly spam a community web site. This activity will likely get you banned from the site. Your post's headline and synopsis need to sound legitimate and interesting on their own merit; so stay away from posting things like "Check This Out!" That's a no-no. You must be subtle about it. In the marketing world, this subtle approach is called "viral marketing.36
Here is an example of a community blog post:

If people click on that headline/link, it will take them to the full article on San Vicente Media.37


Whether you use text ads, banner ads or a combination of both, it's important to try to match your ads with the content on your blog posts. Also, always place at least one ad "above the fold" which is the part of the computer screen that appears when you first log onto the web site.38

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